Advertising Week

Global, 29th September - 8th October 2020

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Article

Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.

Article

This article considers how the Financial Times’ (FT) events business has pivoted to digital during the pandemic.

Article

Diageo, the spirits manufacturer, has mixed consumer engagement with purposeful marketing as it responds to the COVID-19 pandemic.

Article

Viagra, a drug made by Pfizer to treat erectile dysfunction, wanted to shake outmoded perceptions of its brand and reach men in more emotionally resonant ways.

Article

A study by Microsoft Advertising, a unit of the technology company, helped quantify the impact of more diverse and inclusive ads.