ARF SHOPPERxSCIENCE

Global, 27th - 28th July 2020

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Article

IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.

Article

Research by the Advertising Research Foundation (ARF), the industry body, suggests that brand loyalty may be more robust than is widely assumed.

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Research from the Boston Consulting Group (BCG) and Snap Inc found that millennials and members of Gen Z have embraced new digital habits during COVID-19 that could endure for the long term.