Ipsos Food Industry Summit

Global, 13th-14th August 2020

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Article

Research firm Ipsos has built out a way to construct meaningful value propositions at a time of disruption in normal business patterns.

Article

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.

Article

Analysis by Ipsos, the research firm, shows that focusing on emotional cues across the purchase journey is important for food brands.