WARC Marketer's Toolkit 2020

New York, 12th December 2019

Hear about WARC's forthcoming white paper, the Marketer's Toolkit for 2020, which provides you with the ultimate guide to give you a steer on your planning and budgets.

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Article

Research by full-service agency VMLY&R revealed that 71% of people believe that brands are more of a force for good than governments and institutions, demonstrating clear opportunities for marketers.

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System1, the research firm, has developed various recommendations for boosting the effectiveness of TV ads based on a significant body of analysis.

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With the California Consumer Privacy Act (CCPA) coming into force in early 2020, a major shift in the privacy landscape is underway, with numerous further developments expected to rapidly take shape.