WARC Marketer's Toolkit 2020

New York, 12th December 2019

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Research by full-service agency VMLY&R revealed that 71% of people believe that brands are more of a force for good than governments and institutions, demonstrating clear opportunities for marketers.


With the California Consumer Privacy Act (CCPA) coming into force in early 2020, a major shift in the privacy landscape is underway, with numerous further developments expected to rapidly take shape.


System1, the research firm, has developed various recommendations for boosting the effectiveness of TV ads based on a significant body of analysis.