MRS Sports and Gaming Conference

London, 6th February 2020

Join sport and gaming media brands, platforms, organisations, betting operators and advertisers, to hear how they are underpinning commercial decision-making with robust customer and market insights.

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Article

Twitch, the Amazon-owned streaming platform, has a dedicated and quite different user base from any other – new Kantar research explores the profile of this group.

Article

New research from Ipsos MORI and the ISFE delves into the reality of the UK gaming market, revealing the important constituency of women in what has been a traditionally male environment.

Article

British financial services firm Barclays has built a framework for evaluating sponsorships capable of evolving over time that uses clear inputs to understand each investment’s business impact.