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New York, 6th February 2020

Reveals the most effective ads which scored highest among real people - with a special Super Bowl twist.

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Article

System1, the research firm, produced a ranking of the top TV ads from 2019 based on an assessment of their emotional impact on consumers.

Article

System1, the international research firm, analyzed all the commercials from the 2020 Super Bowl to understand the main drivers of emotional response and, in turn, creative effectiveness.