CES 2020

Las Vegas, 7th - 10th January 2020

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Article

Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.

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L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.

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Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers.

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Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.

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Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.

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Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

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PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

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Delta Airlines, the air carrier, used innovative research techniques as it sought to gain a fuller insight into the customer experience.

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Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

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Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.

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Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.

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The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.