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ANA Multicultural Marketing & Diversity Conference

San Diego, 6th - 8th November 2019
Features best practices on topics such as marketing to diverse segments, measuring ROI of multicultural marketing plans, diversity and inclusion strategies, and more.

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How Ford found an audience of female African-American pick-up truck enthusiasts

Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019

Ford, the auto marque, has identified a valuable opportunity in connecting with Black women, who are helping fuel growth for the company.
Procter & Gamble’s four steps for enhanced multicultural marketing

Article • Geoffrey Precourt and Stephen Whiteside, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019

Procter & Gamble, the fast-moving consumer goods manufacturer, is seeking to make sure that all of its marketing is imbued with deep multicultural insights.