EffWorks

London, 15th October 2019
Provides the marketing industry with resources and tools to change its culture and realises the potential of truly accountable and effective marketing.

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Article

Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.

Article

Discusses the impact of Diageo’s Marketing Catalyst, the international drinks company’s proprietary effectiveness platform, on both spending and attitudes to the discipline.