Festival of Marketing

London, 7th - 8th October 2019
The largest global event dedicated to brand marketers – the festival reflects the very nature of marketing, seamlessly blending inspiration and practical application.

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Article

Looks at how Robinsons, the dilutes brand, successfully repositioned itself to attract older consumers.

Article

Unilever is making its business e-commerce ready through several strategies that other companies and brands can emulate.

Article

Looks at evidence from Premier Foods that shows how a focus on innovation and brand building has turned around the decline of many of its brands, from the smallest to the biggest.

Article

Shell, the oil and gas company, rethought and reviewed its creative and media agency roster to set itself up for the future – and found far deeper value in collaborating closely and at a high level with agency partners.