Advertising Week New York

New York, 23rd - 26th September 2019
Gives professionals enhancing insights, deep-dives into the industry’s most important topics and actionable learnings to bring back to the office.

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Article

Agencies must drive internal change in order to help their clients succeed at a time of rapid evolution in almost every marketplace.

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Ben & Jerry’s, the ice cream brand, has developed various best practices to ensure that brand purpose consistently remains at the heart of its work.

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Panda Express, the chain of quick-service restaurants, is using its marketing to champion the traditions, values and flavors that make up the core elements of its brand.

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KeVita, the drinks line owned by PepsiCo, is using sweepstakes as a tool to build excitement and engagement around its brand.

Article

Samsung Electronics America, the electronics brand, believes that experiences are the next frontier for its marketing strategy.

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Georgia-Pacific, the manufacturer of brands in categories from toilet paper to plastic utensils, is using retail media in order to reach digital shoppers in the environments where they actually make purchases.

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Beauty brand e.l.f. had seen revenues decline and was closing several retail stores, but decided to boost its expenditure on brand building, with impressive results.

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Microsoft, the technology company, believes that inclusive marketing is an essential objective that should be applied across touchpoints and campaigns.

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Bain & Company, the consultancy, has identified the primary drivers of success for brands that are launching new products, features, campaigns, and so on.