ANA Data and Measurement Conference

Orlando, 12th - 14th September 2019
Looks at how, in an increasingly competitive market place, marketers must find ways to satisfy demanding consumers by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness.

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Article

Dollar Shave Club, the direct-to-consumer brand owned by Unilever, has aimed to build out its data capabilities in various ways.

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General Motors, the auto brand, is using data and analytics to help drive its digital transformation in various ways.

Article

The California Consumer Privacy Act (CCPA) poses a number of challenges to marketers, many of which are not prepared for this wide-ranging legislation.