Owning Your Narrative: The Future of Media

New York, 11th June 2019
Join Axios Media Reporter Sara Fischer for a series of conversations on how brands are driving their own narratives.

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Article

Peloton, the fitness brand, is building a brand loop that enables it to take end-to-end control of the customer experience, and that can help further expand its audience through driving recommendations.

Article

Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as it extends into new categories and targets different consumer groups.