Brand Marketing Summit
San Francisco, 30th-31st May 2019
Looks at a holistic cross-industry, cross discipline approach to effective and authentic marketing, driven by innovation.
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Article •
Online recruitment platform CareerBuilder has taken an “inside out” approach to implementing brand purpose, with its internal application often being more pronounced than its external visibility.
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Compelling online video helped HP, the information technology company, boost demand for its secure printers among business-to-business customers.
Article •
Marriott, the hospitality giant, transformed its approach to customer loyalty with a new platform called Bonvoy.
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As 5G connectivity becomes more widespread, the digital opportunities for marketers are likely to grow exponentially.