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Mumbrella360 2019

Sydney, 4-6th June 2019
Australia’s biggest media and marketing event with some of the most prominent names in the industry from Australia and around the world.

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Why audience targeting could be a waste of marketing budget

Article • Josie Tutty, Event Reports, Event Reports, Mumbrella360, June 2019

A new study from the Melbourne Business School (MBS) and Massachusetts Institute of Technology (MIT) revealed a barrage of inefficiencies around adtech, particularly when it comes to third-party audience targeting.
Why going in-house might kill your agency career (and why that’s a good thing)

Article • Josie Tutty, Event Reports, Event Reports, Mumbrella360, June 2019

Joining an in-house team can offer creative minds the freedom they need to solve problems and do good work, according to Dollar Shave Club ECD and ex-agency veteran Matt Knapp.
VSO is the new SEO: How voice is taking over the world of search

Article • Josie Tutty, Event Reports, Mumbrella360, June 2019

Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.
Why brands are struggling to engage with women aged over 50

Article • Brooke Hemphill, Event Reports, Mumbrella360, June 2019

A study by Bauer Media Australia found "Defiant Women" aged between 50 and 64 are being ignored and misunderstood by brands.