MRS FMCG Research Summit

London, 9th May 2019
Hear how leading FMCG brands are using insight to deepen customer understanding, strengthen brand connection, optimise product positioning, improve product experience and drive behaviour change.

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Article

Coca-Cola, the beverages company, sought to better connect with senior shoppers by delving into their shopping behaviours and product preferences.

Article

Marketers can use a wealth of unbiased data such as social media and search to determine the next big food trend and capitalise on it.