I-COM Data Creativity Awards

Malaga, 13th-16th May 2019
Acknowledges the most creative people and companies in achieving business value / competitive advantage for their clients by leveraging value from data.

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E-sports are big in China, so fast food chain KFC found a novel way to tap into fans’ interest with its KI Colonel.


In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores.


Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.