KNect365 MADS Conference

San Francisco, 8th-10th April 2019
Looks at the latest trends in marketing analytics and data science and how to effectively use these to move organisations forward.

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Article

LendingTree, the financial services company, has found that a shift to focusing on customer lifetime value has helped inform its marketing and broader strategy.

Article

Bayer Crop Science, a unit of the pharma and life sciences firm, has made sure that humans are at the center of its data science plans.

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MassMutual, the insurance provider, combined sophisticated segmentation with data science in order to better understand customer habits and drive 401(k) contrbutions.