ARF AUDIENCEXSCIENCE

Jersey, 15th-16th April 2019
Addresses today’s measurement and growth challenges, while bringing the future into sharp focus.

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Article

WarnerMedia, the media company owned by AT&T, is set to disrupt the streaming-video industry with a new platform, and is drawing inspiration from the consumer-packaged goods (CPG) sector.

Article

WestJet, the air carrier, has used “PR stunts” as an effective means of driving several core brand metrics, from consumer engagement to ticket sales.

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Marketers need to make sure they do not sacrifice the scale needed by campaigns in favor of targeting consumers at too tight a level.

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Research by Sequent Partners and the Alliance for Inclusive and Multicultural Marketing (AIMM) found significant gaps in the data used to inform multicultural campaigns.

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Nielsen, the research firm, has found that an increase in media consumption has not automatically led to similar growth of advertising spend within the wider marketing mix.

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23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.

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Creative radio ads can boost a variety of important brand metrics, according to a study by Westwood One, the audio-media company, and VERITONIC, an analytics provider.

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Crate&Barrel, the homeware retailer, successfully used podcast advertising as a means of promoting its wedding registry service.

Article

The Media Rating Council (MRC), the industry body, is seeking to establish a new standard for the measurement of video ads.

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While digital media can encourage marketers to prioritize short-term activation, research from Les Binet and Peter Field has shown that brand building remains essential.

Article

Les Binet, an expert in marketing effectiveness, has conducted research that addresses many of the common challenges and misunderstandings that face brands.