ARF AUDIENCEXSCIENCE

Jersey, 15th-16th April 2019
Addresses today’s measurement and growth challenges, while bringing the future into sharp focus.

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Article

The Media Rating Council (MRC), the industry body, is seeking to establish a new standard for the measurement of video ads.

Article

Les Binet, an expert in marketing effectiveness, has conducted research that addresses many of the common challenges and misunderstandings that face brands.

Article

While digital media can encourage marketers to prioritize short-term activation, research from Les Binet and Peter Field has shown that brand building remains essential.