IAA World Congress

Kochi, 20-22 February 2019
Bringing to life the basic principles that a brand has to follow to connect with its customers and society at large.

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Brands can find their purpose by using technology in smart ways – from telcos, to multi-vitamins to charities and more – and fight disruption at the same time.

Article

P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.

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Consumers are demanding that business be more sustainable and ethical, and it’s time for companies to step up to the place, according to ex-Unilever CEO, Paul Polman.