CES 2019

Las Vegas, 8-11 January 2019
Serves as the proving ground for innovators and breakthrough technologies, where next-generation innovations are introduced to the marketplace.

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Procter & Gamble, the fast moving consumer goods manufacturer, is responding to dramatic changes in the advertising ecosystem by preparing for a very different communications landscape.

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Mattel, the toy manufacturer, is taking a balanced approach to integrating new technology into its products, in reflection of the specific needs of parents and children.

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The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.

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Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

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Delta Airlines, the air carrier, believes that data can play a central role in helping it stand out in a highly competitive category.

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National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

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Deloitte Digital, the creative digital consultancy, believes that a wave of coming technological innovations could have a huge impact on marketing.

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CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

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Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

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Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

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Procter and Gamble is fusing consumer insights and new technology to create goods and services that combine what’s needed with what’s possible.

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Discusses changes underway in the technology space and predicts technological trends expected to surface in 2019.