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Article

This event report outlines how CNN, the news network, is seeking to address some of the main problems with political polling, as exemplified by the US presidential election in 2016.

Article

This event report outlines the viewing preferences of various multicultural audience demographics in the United States, based on research undertaken by Viacom.

Article

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.