ANA Digital & Social Media 2014

California, 13-15 July 2014
Social media, content marketing and native advertising have especially exploded in the last few years. Despite this rapid growth, there are many questions remaining including around measurement, agency selection, internal structure and relinquishing control to the consumer.

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Article

This article sets out how TOMS, the footwear, apparel, eyewear and coffee company, has made an impression with millennials since 2006.

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This event report explains how American Express, the financial services brand, has developed its strategy on social media.

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This event report identifies the tasks currently facing the digital marketing industry, as outlined by Bob Liodice, president/ceo of the Association of National Advertisers, and supported by quotes from numerous leading marketers.

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This event report discusses how Dell, from an inauspicious start in 2005 with the online furor and negative word of mouth surrounding "Dell hell", has made social media a core aspect of its operations.

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This event report explains how MINI, the auto marque owned by BMW, connected with its brand enthusiasts and maximised a budget smaller than many of its competitors' when launching the 2014 Cooper Hardtop.

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This event report discusses how Frito-Lay, the snacks division of PepsiCo, has leveraged digital media to deepen its engagement with consumers.

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This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.