Mumbrella360 2014

Sydney, 3-5 June 2014
Where next for marketing in APAC? Focussing on technology, creativity, big data and utility

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This event report argues that brands need to start thinking about the sharing economy now, or risk being left behind.


This event report explores some of the issues around content marketing and explains how brands can use different publishing models, distribution and targeting to generate engagement.


This event report describes how three Australian brands - ANZ, the bank, CPA Australia, the professional body, and Woolworths, the supermarket chain - have used content marketing to reach and engage audiences.


This event report explores the relationship between IT and marketing at Tourism Australia, the government organisation, and how this is enabling it to move to an earned and owned media strategy.