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Social Media World Forum 2014

New York, 28-29 May 2014
Strategic advice and insight for digital and social marketers in an ever evolving market.

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This event report sets out how Novartis, the pharma giant, has progressed on social media in an industry subject to tight regulation and considerable scrutiny.


This report describes how Wendy's, the American quick service restaurant chain, is using social media to build mass awareness.