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Mobile Media Upfront 2014

New York, 19 May 2014
Every savvy advertiser knows that mobile is quickly becoming the first screen for consumers. Mobile Media Upfront is at the forefront of what every major holding company and media agency has in store for the year ahead.

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Article

This event report discusses how PepsiCo is enhancing its efforts to generate content, both by building up its in-house capabilities and encouraging agencies to update legacy thinking and practices.

Article

This event report describes how E*TRADE, the financial services company, relaunched its brand in the US to target a narrower consumer group, using a campaign during 'March Madness' and increased digital adspend.