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The Future of Consumer Intelligence 2014

Universal City, CA, 19-21 May 2014
The convergence of technology, social and marketing sciences, and the humanization of data.

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Article

This event report discusses how Mattel, the toy manufacturer, is using crowdsourcing to drive new product development.

Article

This event report discusses how PepsiCo, the food and beverage corporation, is reframing the role of marketing, based on examples from Nike+ to innovative forms of outdoor advertising.

Article

This event report discusses how REVOLT, a new cable network headed by rapper and entrepreneur Sean "Diddy" Combs, is attempting to engage millennials in the US.

Article

This event report discusses research conducted into brand trust as determined by "trust-bearing social media conversations", focusing on Coke and Pepsi - two soft drinks brands locked in the longest-running marketing rivalry in America.

Article

This event report discusses how Dannon, the dairy group, developed a market research technique which yielded significant insights into the health-and-wellness shopper, and helped attract the attention of its retail partners.