MMA Forum

New York, 6-7 May 2014

Mobile provides pure synchronicity by engaging consumers at every step of the path to purchase. The 2014 Forum agenda is focused on bringing this enlightenment to the brands and helping CMOs become the chief drivers of innovation within their companies.

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This event report discusses how AT&T, the telco, has moved to embrace mobile marketing. Despite its unrivalled expertise in providing wireless services, the company has long been "TV-centric" in its approach to advertising, primarily as a result of the need to build mass awareness.

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This event report discusses how Chrysler, the automaker, is seeking to connect with consumers as they move seamlessly between different devices and screens, from television to smartphones and tablets.