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ad:tech Australia 2014

Sydney, 18-19 March 2014

Bringing together the best minds in the world to share successes and failures in creativity and design thinking, data and insights led marketing and marketing across multiple screens.

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Article

This event report describes how L'Oreal, the beauty company, is using content marketing to expand its brand in Australia.

Article

This event report discusses the use of big data and content marketing in improving business outcomes, using examples from Red Cross, the humanitarian charity, and Woolworths, the supermarket chain, in Australia.

Article

This event report explains how Australia Post, the postal service, developed a 'video stamp' to improve sales and perception of the brand on social media in a Christmas campaign.

Article

This event report describes a digital destination marketing campaign by Tourism Victoria, an Australian tourism board, for Melbourne, its most popular city.