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Ad Age Digital 2014

New York, 1-2 April 2014

New platforms are born. Old ones evolve. One thing remains certain: innovation is no longer an option. The Ad Age Digital Conference aims to push the art and science of advertising and marketing into the future.

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Article

This event report discusses how General Mills is pursuing the idea of purpose-driven branding. As it began working on this project, the company called on specialist help from Joey Reiman, an academic and author on the subject of brand purpose, to help formulate its strategy.

Article

This event report discusses how Kimberly-Clark is attempting to escape the cycle of “insanity” which is gripping modern marketing practice.

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This event report discusses how Nestlé, the world's biggest food and beverage manufacturer, is seeking to become the leading FMCG brand in the digital and social media space.

Article

This event report discusses how Walmart, the retailer, is tackling the increasingly cross-channel behaviour of US consumers with regard to its marketing strategy.

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This event report discusses how Audi, the automaker, used Snapchat to engage with consumers on Super Bowl Sunday in 2014.

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This event report focuses on the "One of a kind" campaign from Dr Pepper. In a category dominated by the Coca-Cola Company and PepsiCo, the brand is used to being the odd one out, a position it decided to celebrate through messaging that celebrated blazing new trails.