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Festival of Media Asia Pacific 2014

Singapore, 16-18 March 2014
The most agile and forward-thinking leaders forecast, discuss and shape the future of the Asian media landscape.

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This event report discusses how Yum! Brands - the parent of Pizza Hut, KFC and Taco Bell - is connecting with digitally-savvy consumers in Asia.


This event report discusses and questions several myths about luxury shoppers in China. Some of the main misapprehensions include: they just want to accumulate more possessions (in fact, product quality is a priority); they can effectively be told what to buy (in reality, they are evermore educated and discriminating); they always look at the logo first (standing out is increasingly important); they are purchasing high-end goods online (the in-store experience is still highly valued); they like direct mail (mobile tools like WeChat are the preferred option); and they enjoy flaunting their wealth (sharing news about luxury purchases now typically occurs in private, one-to-one forums, such as via Skype).


This event report discusses how Chinese internet users consume online video, based on information from Youku Tudou.


This event report discusses early digital trends in Myanmar, a country where access to the internet has previously been restricted.