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SXSW Interactive 2014

Austin, 7-11 March 2014
The 2014 event that hosts cutting-edge technologies and digital creativity, including programs that showcase the best new websites, video games and startup ideas.

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Brand

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Article

This event report discusses how AllSaints, the fashion retailer, approaches innovation. Rather than simply jumping on the bandwagon of the latest consumer and technological trends - an obvious temptation for fashion brands - the firm is taking a more measured approach.

Article

This event report discusses how McDonald's uses real-time messaging. As a brand which attracts a lot of negative commentary, and is frequently the subject of misinformation, it approached this activity with great care.

Article

This event report discusses how Nasty Gal, the online fashion retailer, is building on its digital - and, particularly, social - origins to gain a foothold in the bricks-and-mortar space.

Article

This event report discusses some of Intel's major corporate social responsibility initiatives – and why the microchip manufacturer is seeking to shout "louder" about this activity.

Article

This event report discusses the views of Shiv Singh, svp/global brand and marketing transformation at Visa, with regard to wearable tech and its potential for the financial services industry.

Article

This event report discusses how The Hershey Co., the US confectionery group, is seeking to generate earned media.