Boca Raton, 30 March - 1 April 2014
The only constant in the media industry is change. This conference looked into programmatic media buying, content marketing, taking media services in-house, the role of agencies, amplifying paid media with earned media, and media measurement.
Geoffrey Precourt, Event Reports, ANA Media Leadership, March 2014
This event report discusses how Kimberly-Clark first explored programmatic advertising. As a means of securing buy-in to this approach, especially from the firm's procurement department, the emphasis was initially placed on the cost savings it promised to deliver.