ANA Media Leadership Conference

Boca Raton, 30 March - 1 April 2014
The only constant in the media industry is change. This conference looked into programmatic media buying, content marketing, taking media services in-house, the role of agencies, amplifying paid media with earned media, and media measurement.

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Article

This report summarises the findings of a survey into the use of programmatic buying for advertising campaigns by US marketers.

Article

This event report discusses how agencies and publishers are being impacted by the rise of programmatic advertising.

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This event report discusses how Kimberly-Clark combined highly-specific data with programmatic advertising to boost engagement and sales.

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This event report addresses the importance of programmatic advertising for marketers, based on research conducted by digital trade publication AdExchanger.

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This event report addresses how Kellogg's, the food group, boosted the viewability of its online advertising – and drove up campaign effectiveness as a result.

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This event report discusses how Kimberly-Clark first explored programmatic advertising. As a means of securing buy-in to this approach, especially from the firm's procurement department, the emphasis was initially placed on the cost savings it promised to deliver.

Article

This event report discusses how the media industry must respond to the seismic changes of the last decade by tackling the pressing concerns of major advertisers.

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This event report discusses how Xerox is using content marketing to raise awareness of its repositioning as a solutions provider.