Advertising Week Europe 2014

London, 31 March - 4 April 2014

Inspiring thought leadership featuring the world's best and brightest.

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Article

This report describes the characteristics of the "omnishopper", consumers who have embraced the technology that allows them to shop whenever and wherever they want, and discusses their effect on brands.

Article

This event report discusses the changing consumer path to purchase, describing it as a four-stage 'purchase loop', and looks at how this varies according to the type of purchase being considered.

Article

This event reports discusses the attitudes of British 'Ngens', millennials who own technology, and are active socially both online and in person, towards brands and advertising.

Article

This event report discusses content marketing for a professional audience, including the relative merits of different social platforms.

Article

This event report discusses participation branding, providing five key rules along with an example from Mini, the car brand, in the UK.

Article

This event report discusses four factors which have the potential to disrupt business models over the coming years.

Article

This event report discusses ecommerce and social media in China, describing its rapid growth and importance in brand engagement.

Article

This event report describes eight lessons for storytelling that brands can take from children's stories.

Article

This event report discusses how four brands have used Facebook as part of ad campaigns. Ford, the car manufacturer, successfully used Facebook to persuade people to pre-order a new car model by serving continually optimised ads.