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Neuromaketing World Forum

New York, 5-7 March 2014

Collaboration between academia, independent researchers and big business to advance neuromarketing.

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This article describes how Estée Lauder, the global cosmetics company, has used neuromarketing research to understand the appeal of cosmetics to women and market products in response.

Article

This event report explains how Lowe's, the US home improvement retailer, is sceptical of market research and has developed an 'innovation lab' with partners.