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IRI Summit 2014

Orlando, 10-12 March 2014

Sharing knowledge to help manufacturers and retailers find growth opportunities with shoppers

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Article

This article describes how Peapod, the online grocery service, has grown its business in the US by delivering seamless browsing experiences, mobile integration and consistently high quality products.

Article

This event report describes how Frito-Lay, the snack foods company owned by PepsiCo, approached 'discovery brands' in the US.

Article

This event reports discusses the launch of Müller, a yoghurt brand, in the US, and how in-market research was used to establish its potential.

Article

This event report explains how for Family Dollar, the US discount retailer, 'value' is more about quality and experience than price.

Article

This event report discusses PepsiCo's efforts to encourage shoppers to "pair" its food and beverage products.