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MRS Impact 2014

London, 18-19 March 2014

Exploring innovations and effectiveness with market research practitioners.

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Article

This event report discusses how brands can move beyond consumers' rational, considered modes of thinking to reach them on a more emotional and subconscious level.

Article

This event report discusses some of the ways that market researchers are seeking to leverage social media.

Article

This event report discusses how market researchers can engage with pockets of consumers who are often neglected or hard to reach.