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4A's Transformation 2014

Los Angeles, March 10-13 2014

The Idea Effect: Warc's US Editor, Geoffrey Precourt, reports from the 4A's Transformation 2014 conference

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This article discusses the need for brands and agencies to hone the skills of interpretation, which is essential if they are to translate information and insights into distinctive products and marketing campaigns.


This article discusses how the 4A's, the industry body, is seeking to enhance the position, performance and status of agencies.