Measuring Advertising Performance 2014

London, 11-12 March 2014

Reports and selected presentations from Warc's own conference on understanding the Connected Consumer.

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Article

This article summarises the highlights from the first day of Warc's MAP conference, on the theme of understanding the connected consumer.

Article

This report encourages marketers to produce better and more effective content more quickly by taking the opportunities that new technology offers.

Article

This article summarises the highlights from the second day of Warc's MAP conference, on the theme of understanding the connected consumer.