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ANA Brand Masters Conference

Hollywood, Florida, 26-28 February 2014
Advertisers share their approaches to brand building that drive sales, profitability, and return on investment. Industry experts discuss how they navigate through customer insights, data analytics, and technology to engage customers and grow their businesses.

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This report describes how Citibank, the financial services provider, improved brand health through the sponsorship of the New York bicycle sharing programme.

Article

This event report describes how Taco Bell, the quick service restaurant chain in the US, changed its marketing in order to become a lifestyle brand.