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BRITE '14

New York, 3-4 March 2014

How technology and innovation are transforming the ways that companies build and sustain great brands.

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Article

This report describes how Disney, the entertainment giant, manages its theme parks in order to deliver immersive experiences to its visitors.

Article

This event report describes how Warby Parker, the eyewear retailer, developed a new online approach to the category with a heavy focus on customer service.

Article

This event report describes how Hewlett-Packard (HP), the technology company, changed its marketing strategy in order to create a more integrated brand message.