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ePharma Summit 2014

New York, 24-26th February 2014

Digital marketing strategy for the pharmaceutical industry.

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This report looks at how pharmaceutical companies can go beyond their products and provide further services to their customers as well, which will allow for greater differentiation from competitors.

Article

This event report explains how the pharmaceuticals industry can learn from other industries when seeking to understand patients.

Article

This event report discusses how Viagra, Pfizer's erectile dysfunction drug, sought to tackle the problem of counterfeiting by launching an ecommerce-based home delivery service.

Article

This event report explains how UCB, a US pharmaceuticals company, is using social media to increase engagement with patients with epilepsy.