Get a demo Do I subscribe? News sign-up

IAB Annual Leadership 2014

Palm Desert, 9-11 February 2014

Warc's US Editor, Geoffrey Precourt, reports from the IAB's Annual Leadership Meeting in California.

Search in

Show only

Search within

Industry Sector

Country

Index


9 results found
Sort by

Article

This event report discusses five issues that the Interactive Advertising Bureau believes will shape the digital marketing agenda to 2020.

Article

This event report discusses five best practices that will help marketers prepare for 2020, based on research undertaken by the Association of National Advertisers and EffectiveBrands.

Article

This event report discusses the three traits which currently distinguish the very best marketing, based on analysis conducted by the Association of National Advertisers and EffectiveBrands as part of their ongoing Marketing2020 research programme.

Article

This event report describes how Colgate-Palmolive, the personal care company, is making mobile central to its marketing strategy.

Article

This event report describes how Adobe, the global software company, focussed its marketing strategy towards digital as part of a new business model.

Article

This report describes how internet 'bots' are being used to inflate ad impressions online and details the Interactive Advertising Bureau's (IAB) plans to combat the practice.

Article

This event report describes how Wells Fargo, the American banking and financial services company, has been transforming the organisation to enable it to stay relevant to consumers.

Article

This event report discusses how Walmart is using big data and the principles of ecommerce to transform its operations.

Article

This event report addresses the issue of online traffic fraud. In it, Vivek Shah – ceo of digital media company Ziff Davis, Inc and in-coming chair of the IAB – warns that this issue has reached "crisis proportions", largely because of the industry-wide focus on ad performance rather than traffic sources.