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IAB Annual Leadership 2014

Palm Desert, 9-11 February 2014

Warc's US Editor, Geoffrey Precourt, reports from the IAB's Annual Leadership Meeting in California.

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Article

This event report describes how Adobe, the global software company, focussed its marketing strategy towards digital as part of a new business model.

Article

This report describes how internet 'bots' are being used to inflate ad impressions online and details the Interactive Advertising Bureau's (IAB) plans to combat the practice.

Article

This event report describes how Wells Fargo, the American banking and financial services company, has been transforming the organisation to enable it to stay relevant to consumers.

Article

This event report addresses the issue of online traffic fraud. In it, Vivek Shah – ceo of digital media company Ziff Davis, Inc and in-coming chair of the IAB – warns that this issue has reached "crisis proportions", largely because of the industry-wide focus on ad performance rather than traffic sources.