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Next Generation Research 2014

London, 16 January 2014
Warc's market research conference covered a diverse range of topics, including storytelling, neuromarketing, mobile research and social media.

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Article

This presentation discusses developments in quantitative mobile research, with reference to Google Consumer Survey's research product.

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This presentation discusses the value of market research online communities (MROCs) in driving business innovation, with reference to work done by work.shop.play, an online research panel.

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This presentation discusses the relationship between social media and TV viewing, and its implications for marketing and media strategy.

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This presentation examines the approach of Unilever, the consumer goods company, to ad research. The company's approach is based on the idea that consumers do not always behave rationally, and are usually more emotionally motivated.

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This presentation emphasises the importance of storytelling and creating insight and meaning from big data.

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This presentation discusses how new technologies have changed market research, examining the impact of new tools through the use of case studies, and assessing some of the pitfalls of digital technology.

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This presentation discusses the importance of market research delivering an independent view of the consumer, with particular reference to Betfair, the internet betting exchange.

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This presentation discusses how market research is used at Everything Everywhere, the UK mobile phone network.

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This event report summarises the key issues discussed at Warc's Next Generation Research conference, which included storytelling, neuromarketing, mobile research and social media.