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AdAsia 2013

Hanoi, 11-14 November 2013
Exploring ways to re-engineer advertising across Asia, including new approaches to loyalty and mobile marketing.

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Article

This event report discusses how Suntory PepsiCo - a joint venture between the Japanese and US firms - is making headway in Vietnam.

Article

This event report discusses how brands are building loyalty among Chinese consumers. Most such efforts are based around tapping needs and emotions playing into three areas: "me", "we" and "connecting with the world".

Article

This event report shows how brands have used mobile marketing in innovative ways in Japan. Domino's, the quick-service chain, ran a "limited-time offer" which consumers could reclaim if they managed to hit a button at exactly the right moment - down to the tenth of a second.