POPAI Asia 2013 – Shopper Marketing and Insights

Singapore, 18-19 November 2013
The evolution and globalisation of shopper marketing requires a constant monitoring of successful strategies and trends from around the world, yet with a focus on regional execution. This is even more important in Asia where diverse cultures and paces of change challenge the best retailers and consumer brand executives.

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This event report discusses how consumers make decisions in retail stores. Duracell, Procter & Gamble's battery brand, has found that over 80% of purchases are unplanned, meaning it needs to get "in the face" of shoppers, show them what they can buy, and at what price.


This event report addresses how two leading Asian retailers are trying to serve the next generation of customers.