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ANA Real-Time Marketing

New York, 4 December 2013
Brands need to be ready to not only connect with consumers at any time or place, but also readjust their campaigns based on real-time data.

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This event report describes how Capital One, the credit card company, conducted a real-time marketing campaign - informed by data and analytics - during the 'March Madness' basketball championship in the US.


This report describes how Purina, Nestlé's pet food brand, spoke to individual pet owners through social media.