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Qualitative 360 Asia

Singapore, 19-21 November 2013
The global conference series focusing on qualitative research and insight looks into how qualitative research is becoming an essential toolbox for clients in emerging markets and how it is applied to drive innovation, marketing and business strategies.

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Article

This event report assesses the changing attitudes of mothers in six Asian markets: China, India, the Philippines, Singapore, Thailand and Vietnam.

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This event report looks at qualitative research conducted by Procter & Gamble as it sought to understand Chinese consumers living on less than $2 per day.

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This event report looks at innovative approaches to qualitative market research. Ericsson has employed WhatsApp, the mobile messaging app, to draw insights from smartphone users, and found it to be a forum where respondents spoke openly and freely in a way that did not often occur in traditional focus groups.